Music video: One Direction - History
One Direction-History Industry 1) How were One Direction formed and how is this reflected in the music video for History? One Direction were formed in X Factor by Simon Cowell , this is reflected in the music video as the opening and first few seconds of the music video shows all 5 of 1D and Simon Cowell smiling about them. 2) What is vertical integration? Vertical integration is when a company owns or control each stage of production to reduce cost and improve efficiencies. 3) What is horizontal integration? Horizontal integration is the process of company increasing production of goods or services at the same part of supply chain. 4) How has technological convergence changed the way audiences consume music videos? Technological convergence changed the way audiences consume music videos by now allowing people to watch them on devices such as smart phones , tablets, TV's and computers. 5) As a manufactured brand, what influence do Simon C