Music video: One Direction - History

One Direction-History

Industry

1) How were One Direction formed and how is this reflected in the music video for History?

One Direction were formed in X Factor by Simon Cowell , this is reflected in the music video as the opening and first few seconds of the music video shows all 5 of 1D and Simon Cowell smiling about them.

2) What is vertical integration?

Vertical integration is when a company owns or control each stage of production to reduce cost and improve efficiencies.

3) What is horizontal integration? 

Horizontal integration is the process of company increasing production of goods or services at the same part of supply chain. 

4) How has technological convergence changed the way audiences consume music videos?

Technological convergence changed the way audiences consume music videos by now allowing people to watch them on devices such as smart phones , tablets, TV's and computers.

5) As a manufactured brand, what influence do Simon Cowell and the record company Syco ( part of Sony) have over the content and release strategy of One Direction music videos?

The record company are the people who write the song and plan the music video out , One Direction is just simply made to sing and act in them.


Audience

1) What is the main One Direction audience - demographics and psychographics? 

The main One Direction psychographics for a very well-know big boy band is "Mainstream." Demographics of One Direction are : C - middle and upper middle class, A- teenagers but also young adults, G - mainly females.

2) What audience pleasures are offered by the music video of History?

Audience pleasures consisting of:
  • Vicarious pleasure
  • Personal Identity
  • Personal Relationships
  • Diversion
  • shots from behind the scenes - travel/tour - sleeping - studio
  • shots of fans - concert footage - closeup of fans - crying
  • Nostalgia 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans . Why did you choose those moments?

2:29 : This is because is has diegetic of the fans cheering, this is significant because it lets the fans have their own voice in the music video.

3:03 : This is because it is a shot of them 4 hugging , this is strong because it leave the audience feeling distraught and upset as this is there last concert.

0:01 : This is because it is a clip from X Factor when they first became a group.This would appeal to a One Direction Fan because it gives a sense of nostalgia and shows the accomplishments and contrast of then and now.
4) What is nostalgia and why is it a key audience pleasure for the History music  video?

Nostalgia is a sentimental longing or wistful affection for a period in the past. It is a key audience pleasure because the whole music video is designed on all their achievements they made in the past that got them to the place they are now.

5)How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?

In the first half of the music video, fans are made to feel joyful and laugh along with the band as they are shown to be having a good time and messing around. However, near the end it shows clips of their last concert , them saying goodbye to eachother and hugging.Also at the very end them walking away in 2 different directions. This has all been constructed to make the audience feel a sense of loss and sadness.


















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