Gender representation in advertising

GENDER REPRESENTATION
1)



2)






3)In the 1950s to 1960s , women were stereotyped into beings housewives, this is because they would always be at home , cleaning and cooking . Another stereotype is that they need to have a slender body, this is because if you didn't , you would have been referred or seen as attractive. Another stereotype is that women are property of men.This is because men were more dominant than the females back in the 1950s so men would boss around their wives , as if they belonged to them.

4)In the 2000s , women were stereotyped into being slender.This is because being skinny " Beach body" is seen as most attractive therefore it put pressures on females to be like them.Another stereotype is makeup.This is because some think to look attractive you need to wear makeup.Another stereotype is having light skin.This is because lighter skin was seen as more beautiful.

5)At the beginning , women were portrayed as workers, slaves, property . However, nowadays they have their own freedom and are seen as equal to men but there are still some people who disagree and think that men are more superior.


                                   










Comments

Post a Comment

Popular posts from this blog

Skyscraper(2018) Film Poster Analysis

Image
Language The film poster utilises sans-serif font to communicate to the audience that this is a modern film .There are multiple colour schemes however a predominant colour scheme are black,red and grey.These colours are typically used to suggest nearby danger which is also implied through Dwayne Johnson's facial expression ; in which he seems nervous yet brave. Industries The film was produced by Legendary Pictures then distributed by Universal Pictures. Legendary Pictures is rarely talked about production company however they have made many popular franchises like the Jurassic Park trilogy and for publishing vast amounts of DC movies.  Audience The target audience for Skyscraper would be mature teenagers and above due to the action and thrill which the audience is able to see from the poster . Representation The poster shows a muscular man as he struggles to keep a grip of the skyscraper .This is very common in action movies as males are predominately th
Read more

Videogames case study 1 : Lara Croft Go

Lara Croft Go Language 1) Who is Lara Croft and when did she first appear in a video game? Lara Croft is a fictional character and main protagonist of the video game franchise Tomb Raider.She first appeared in  1996 by Eidos for the playstation game Tomb Raider 2)What classic films influenced the creation of Lara Croft and the Tomb Raider games? Both Lara Croft and the Tomb Raider games were influenced by Indiana Jones . 3)How has Lara Croft and Tomb Raider moved beyond just being a video game? Lara Croft has featured in films , there have been advertising tie-ins, merchandise, comic books and spin offs featuring the character. 4)What devices can you play Lara Croft Go on? Lara Croft Go can be played on many devices such as : Andriod, iOS, Windows , Windows Phone devices, Playstation 4, Playstation Vita and also it was released on Steam.a 5)What type of game is Lara Craft Go ? Lara Croft Go is a turn-based puzzle video game in the Tomb Rai
Read more

Blog feedback and Learner Response

WWW: Your blog reflects the excellent start you’ve made in Media – well done! I’m impressed that you’re writing in some depth from the very first blog task this year – that’s a brilliant sign and suggests you’ve got the right attitude and should definitely be aiming for those top grades. I’m particularly impressed with the Skyscraper film poster analysis – the fact you’re already using media language such as ‘sans-serif’ font is an extremely good sign (I imagine you’ve been speaking to other Media students to help you here but that’s not a bad thing!) Along similar lines, your points on representation in the Skyscraper poster are accurate with regards to masculinity in action films and this is absolutely brilliant in the first few weeks of Media! EBI: One key aspect to work on – written English. You need to make sure the basics are right in every blogpost and you are using capital letters correctly. Similarly, for the text accompanying the fruit bowl do you mean ‘palette’
Read more