Vithusan Media GCSE

Represent NHS Blood & Transplant campaign 1)What does BAME stand for? Black,Asian and Minority ethnic 2) Why is there a need for blood in the BAME community? Donors with Black or Asian heritage are more likely to be rare blood types. 3) What does this advert want people to do once they've seen it ('call to action')? They want people to go and donate blood. 4) Why is the advert called 'Represent'? It is called 'Represent' because it is trying to tell people from the BAME community to support their own ethnicity. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous. Ade Adepitan is a wheelchair basketball player. Nicola Adams is is record breaking Olympian Chuka Umunna is a MP 6) Why is there a slow-paced long shot of empty chairs at the end of the advert? It has connotations of of death, the

OMO The advert was produced in the 1950s. Women were represented as mainly housewives, property for men .Men would do all the work and the women would do the work at home. The heading message is bold,black on white and very clear so its it very appealing.It is also linked to the style of a newspaper as it is black and white.The sans-serif shows that its for young people which is promoting because the person using it , doesn't feel as old . The costume used in the photo links to something that only women who do work such as cleaning would do.The lighting is bright enough so that you are able to visibly see the actor. The actor has a kind of shocked face suggesting she is surprised at how well the product works.Make-up is heavily used to show that women need to look their best even when cleaning back in the 1950s. The picture of the product is also included to show off the logo,this is so consumers would buy more than just 1 of their products. Mainly bright colours are us

LR: WWW: Two solid case studies here – you show a clear understanding of the magazine exam texts and the way they target audiences. You cover magazine key conventions effectively and show an understanding of trickier topics such as social class. Well done! EBI: The key area to work on is social/cultural context. For example, in your Reveal case study you say: 1)Features of British life that are represented are that most mums act very posh While this is addressed by one of the cover lines, I wouldn’t say it’s a feature of British life. Here you need to discuss motherhood, diets, celebrity gossip etc. – generally aspects that interest a predominantly working class audience. Similarly, on your Tatler case study this section is weaker and it could easily come up in the exam. Finally, a lot of your answers are quite short – often only one sentence. Sometimes that will be absolutely fine but in places you need to add depth and detail to your analysis in order to reach the h

GENDER REPRESENTATION 1) 2) 3)In the 1950s to 1960s , women were stereotyped into beings housewives, this is because they would always be at home , cleaning and cooking . Another stereotype is that they need to have a slender body, this is because if you didn't , you would have been referred or seen as attractive. Another stereotype is that women are property of men.This is because men were more dominant than the females back in the 1950s so men would boss around their wives , as if they belonged to them. 4)In the 2000s , women were stereotyped into being slender.This is because being skinny " Beach body" is seen as most attractive therefore it put pressures on females to be like them.Another stereotype is makeup.This is because some think to look attractive you need to wear makeup.Another stereotype is having light skin.This is because lighter skin was seen as more beautiful. 5)At the beginning , women were portrayed as workers, slave