Videogames case study 2 : Kim Kardashian Hollywood
Kim Kardashian: Hollywood
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1) What is the objective when playing the Kim Kardashian : Hollywood game?
The aim of the Kim Kardashian Hollywood is to work your way up the celebrity scale from Z-list to A-list.
2)What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
An "A-List celebrity"is any person with a more admired or desirable social status than any other rank on the celebrity scale.This is important because the whole aim of the game is to become an A- list celebrity.
3)How do you download the Kim Kardashian: Hollywood game?
Kim Kardashian: Hollywood is downloadable on both smart phones and tablets.
4)What is the narrative or story line of Kim Kardashian: Hollywood? Where is it set?
The narrative is to climb up the celebrity scale to become apart of the A- list celebrities. As you play , you will encounter a variety of real and fictional characters in the United States and around many of the world's most glamorous and famous locations.As you progress , there are collectables and missions that will help develop your status in the game.The goal of Kim Kardashian: Hollywood is to gain as many fans as possible by doing well on projects, getting attention from Starnews , and dating to get to the A - list.
5) What characters can you play as ? What characters appear in the game?
In Kim Kardashian: Hollywood , you can play as VIP characters such as : Kylie Jenner, Kim Kardashian, Kendall Jenner, Kourtney Kardashian, Anna Dello Russo, NeNe Leaks, Jonathan Cheban, Kris Jenner.
Audience
1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
I think that the intended audience for the game is mainly females because in one of her interviews , Kim Kardashian said that she is proud that her game has introduced many females to start playing mobile games and just game in general.
2)What audience pleasures are provided by the game?Use Blumler & Katz's Uses and Gratifications theory.
Audience pleasures such as:
Relationships - Build up relationships with your character/narrative and also celebrities like Kim K and friends
Diversion - Live in a different life/celebrity life in LA, Hollywood. Successful and Weathly lifestyle
Survillance - Information given about the Kardashians and other celebs
3)Why is the game so addictive for audiences?
The challenge to rise through Hollywood, one level at a time, until you're officially " A list." This includes challenges such as baiting the paparazzi; getting into Twitter wars with a rival wannabe celeb and dating as many other famous people as possible, because that's always important.
4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
James Liu thinks branding is one of the main reasons the game is so successful. This is because Kim is a major brand-name. Her name gives the game a significant advantage. Normally games based on real life celebs loose awareness after their relevancy starts to fade however Kim has sustained following which allows this game to have a significant advantage in visibility.
5)What does James Liu suggest is the reason players keep coming back to the game?
James Liu believes that the reason players keep coming back is because the game provides the audience a goal of a narrative they created themselves
Representations
1)What representation of women can be found in Kim Kardashian: Hollywood?
There is a representation of women focusing on appearance,modelling and dating as a way to be successful.
2) What representation of race, ethnicity or sexuality can be found in the game?
The game has been praised for its representation of race, ethnicity and sexuality- with the game offering a diverse range of characters and also you can date those of opposite gender and also the same.
3) How does the game both reinforce and subvert stereotypes in the media?
The game reinforces women stereotypes in the media such as they have to always be beautiful and they need to look that way in order to attract wealthy men .However it subverts the idea that women are dependent on women , this is shown as you are creating a character who attempts to rise to " A - list" all by yourself
4)How does the game suggest regarding modern perceptions of celebrity and how to get famous?
The game suggests to become famous you need to look your best and also you need to be attractive enough in order to attract men in order to get your social status up.
5)How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?
Someone can criticise the representation of celebrity in Kim Kardashian : Hollywood because she because a celebrity whilst having no talent or skill , she hadn't done anything special in order to gain her followers apart from have a leaked sex tape which blew her social status up.
Industries
1)How much does Kim Kardashian: Hollywood cost?
The game is free in the app store however it is possible to buy in app purchases.
2)How does the game make money?
The game makes money through in-app purchases , subscriptions which are £5-45 and also their advertising of fashion and beauty products.
3)What subscriptions are available to Kim Kardashian: Hollywood?
Gold : £45 per month
Silver : £20 per month
Bronze : £5 per month
4)How was Kim Kardashian: Hollywood marketed and promoted?
Kim Kardashian: Hollywood was marketed through advertisements and magazines it was also promoted by Kim Kardashian as the game is made specifically through her life.
5)How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the kardashian brand?
Kim Kardashian goes onto communication outlets such as interviews and radio in order to promote the game by talking about it and talking about only the pros of the game.
Audience
1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
I think that the intended audience for the game is mainly females because in one of her interviews , Kim Kardashian said that she is proud that her game has introduced many females to start playing mobile games and just game in general.
2)What audience pleasures are provided by the game?Use Blumler & Katz's Uses and Gratifications theory.
Audience pleasures such as:
Relationships - Build up relationships with your character/narrative and also celebrities like Kim K and friends
Diversion - Live in a different life/celebrity life in LA, Hollywood. Successful and Weathly lifestyle
Survillance - Information given about the Kardashians and other celebs
3)Why is the game so addictive for audiences?
The challenge to rise through Hollywood, one level at a time, until you're officially " A list." This includes challenges such as baiting the paparazzi; getting into Twitter wars with a rival wannabe celeb and dating as many other famous people as possible, because that's always important.
4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
James Liu thinks branding is one of the main reasons the game is so successful. This is because Kim is a major brand-name. Her name gives the game a significant advantage. Normally games based on real life celebs loose awareness after their relevancy starts to fade however Kim has sustained following which allows this game to have a significant advantage in visibility.
5)What does James Liu suggest is the reason players keep coming back to the game?
James Liu believes that the reason players keep coming back is because the game provides the audience a goal of a narrative they created themselves
Representations
1)What representation of women can be found in Kim Kardashian: Hollywood?
There is a representation of women focusing on appearance,modelling and dating as a way to be successful.
2) What representation of race, ethnicity or sexuality can be found in the game?
The game has been praised for its representation of race, ethnicity and sexuality- with the game offering a diverse range of characters and also you can date those of opposite gender and also the same.
3) How does the game both reinforce and subvert stereotypes in the media?
The game reinforces women stereotypes in the media such as they have to always be beautiful and they need to look that way in order to attract wealthy men .However it subverts the idea that women are dependent on women , this is shown as you are creating a character who attempts to rise to " A - list" all by yourself
4)How does the game suggest regarding modern perceptions of celebrity and how to get famous?
The game suggests to become famous you need to look your best and also you need to be attractive enough in order to attract men in order to get your social status up.
5)How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?
Someone can criticise the representation of celebrity in Kim Kardashian : Hollywood because she because a celebrity whilst having no talent or skill , she hadn't done anything special in order to gain her followers apart from have a leaked sex tape which blew her social status up.
Industries
1)How much does Kim Kardashian: Hollywood cost?
The game is free in the app store however it is possible to buy in app purchases.
2)How does the game make money?
The game makes money through in-app purchases , subscriptions which are £5-45 and also their advertising of fashion and beauty products.
3)What subscriptions are available to Kim Kardashian: Hollywood?
Gold : £45 per month
Silver : £20 per month
Bronze : £5 per month
4)How was Kim Kardashian: Hollywood marketed and promoted?
Kim Kardashian: Hollywood was marketed through advertisements and magazines it was also promoted by Kim Kardashian as the game is made specifically through her life.
5)How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the kardashian brand?
Kim Kardashian goes onto communication outlets such as interviews and radio in order to promote the game by talking about it and talking about only the pros of the game.
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