Reception Theory

RECEPTION THEORY


1. Preferred reading of media text is the message that the producer wants to portray to the audience.

2. Oppositional reading is when the audience ignore the meaning the producer is trying to give and          instead using their beliefs and values come up with another meaning.

3. The audience will respond to the teenage character in this film in a negative way. This is because        in the trailer the teenagers are presented in a negative way connoting their aggressive and                    malicious  attitude.


4. A younger audience would reject this reading and construct an oppositional reading of the trailer        because the trailer is suggesting that  "all" young people are troublesome and aggressive, which is      false. The soft ,  kind young people would feel offended by this therefore changing their thought to      the negative side of the trailer.

5. A preferred reading of this advert is that the product looks very tasty and is very appealing.The           phrase " A meal disguised as a sandwich" shows that the product is very filling as it is described as     a whole meal. An oppositional reading of the advert is that it could be over exaggerating , this is         because people know that in real life the product never looks the same .An negotiated reading             would be that the product appeals to most people but the product is also very unhealthy for people.


Image result for fortnite advert


6. A preferred reading of this advert is that the game looks extremely fun and entertaining but an   
   oppositional reading of this game is that it influences violence. The use of guns and killing can
   cause children to become very violent in the future.A negotiated reading of this would be that
   the game is a source of entertainment targeted towards teens but the violence part of the game can
   significantly change the behaviour of the people who play the game long enough.

Comments

Post a Comment

Popular posts from this blog

Skyscraper(2018) Film Poster Analysis

Image
Language The film poster utilises sans-serif font to communicate to the audience that this is a modern film .There are multiple colour schemes however a predominant colour scheme are black,red and grey.These colours are typically used to suggest nearby danger which is also implied through Dwayne Johnson's facial expression ; in which he seems nervous yet brave. Industries The film was produced by Legendary Pictures then distributed by Universal Pictures. Legendary Pictures is rarely talked about production company however they have made many popular franchises like the Jurassic Park trilogy and for publishing vast amounts of DC movies.  Audience The target audience for Skyscraper would be mature teenagers and above due to the action and thrill which the audience is able to see from the poster . Representation The poster shows a muscular man as he struggles to keep a grip of the skyscraper .This is very common in action movies as males are predominately th
Read more

Videogames case study 1 : Lara Croft Go

Lara Croft Go Language 1) Who is Lara Croft and when did she first appear in a video game? Lara Croft is a fictional character and main protagonist of the video game franchise Tomb Raider.She first appeared in  1996 by Eidos for the playstation game Tomb Raider 2)What classic films influenced the creation of Lara Croft and the Tomb Raider games? Both Lara Croft and the Tomb Raider games were influenced by Indiana Jones . 3)How has Lara Croft and Tomb Raider moved beyond just being a video game? Lara Croft has featured in films , there have been advertising tie-ins, merchandise, comic books and spin offs featuring the character. 4)What devices can you play Lara Croft Go on? Lara Croft Go can be played on many devices such as : Andriod, iOS, Windows , Windows Phone devices, Playstation 4, Playstation Vita and also it was released on Steam.a 5)What type of game is Lara Craft Go ? Lara Croft Go is a turn-based puzzle video game in the Tomb Rai
Read more

Blog feedback and Learner Response

WWW: Your blog reflects the excellent start you’ve made in Media – well done! I’m impressed that you’re writing in some depth from the very first blog task this year – that’s a brilliant sign and suggests you’ve got the right attitude and should definitely be aiming for those top grades. I’m particularly impressed with the Skyscraper film poster analysis – the fact you’re already using media language such as ‘sans-serif’ font is an extremely good sign (I imagine you’ve been speaking to other Media students to help you here but that’s not a bad thing!) Along similar lines, your points on representation in the Skyscraper poster are accurate with regards to masculinity in action films and this is absolutely brilliant in the first few weeks of Media! EBI: One key aspect to work on – written English. You need to make sure the basics are right in every blogpost and you are using capital letters correctly. Similarly, for the text accompanying the fruit bowl do you mean ‘palette’
Read more