Advertising key conventions


Conventions

-Pictures of the product (MacDonalds) to remind us of the type of product it is.The image also reinforces the word "lovin" as the fries are placed so they look like a heart.

-The Logo is bright and placed in the top left of the print advert.The 'M' relates to the sound the audience might do after eating one of their products , "Mmm" because of how extraordinary it tastes.

-The Slogan is coloured white which  really stands out  in the red background.The whole phrase " i'm lovin' it " reinforces the idea that MacDonalds wants the audience to love their products.

-The Background is features the heavy use of red with a tint of black on the edges. It is bright and eye-catching with connotation of love.This then makes the audience think the place is quite romantic .
-The Colour Scheme is red and yellow - recognisable from the products of MacDonalds , which creates a brand identity.

The USP  of Macdonalds is offering low prices . You can tell this because they used fries which they sometimes sell for free.


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