Ownership and control

 Ownership and control


1. The reason Facebook bought Instagram for $1bn in 2012 is so that Facebook could build multiple       products at the same time and also because Instagram was a rival to Facebook so they bought it to       neutralise that threat of being overtaken.      

2. Benefits for media companies of vertical integration is that they get a chance to make money at          every stage of production.

3. Benefits for media companies of horizontal integration is that it allows companies to widen their        audience and find out ways to make more money.

4. A subsidiary is a smaller company that is  controlled by a larger company.

5. Warner bros ,  Pixar , Funimation

6. Marvel Entertainment , Viceland , Vice (10%) , Hulu (30%), ESPN(80%), ABC Entertainement,          ABC News & Radio, Dreamworks II , Lucasfilm, Marvel , Pixar

7.To get rid of comepetition. The benefits are that Disney also gets the money that fox gets.

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