Skyscraper(2018) Film Poster Analysis

Image result for skyscraper poster

Language
The film poster utilises sans-serif font to communicate to the audience that this is a modern film .There are multiple colour schemes however a predominant colour scheme are black,red and grey.These colours are typically used to suggest nearby danger which is also implied through Dwayne Johnson's facial expression ; in which he seems nervous yet brave.

Industries
The film was produced by Legendary Pictures then distributed by Universal Pictures. Legendary Pictures is rarely talked about production company however they have made many popular franchises like the Jurassic Park trilogy and for publishing vast amounts of DC movies. 

Audience

The target audience for Skyscraper would be mature teenagers and above due to the action and thrill which the audience is able to see from the poster .

Representation
The poster shows a muscular man as he struggles to keep a grip of the skyscraper .This is very common in action movies as males are predominately the protagonist and the plentiful amount of sweat shows our protagonist is attempting to achieve a purpose in this movie . 

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