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Industry and audience power essay

"The internet has given the audience much more power than ever before." I highly agree with the statement " The internet has given the audience much more power than ever before." I agree with that statement because of 3 main industries : Music industry, Film + TV Industry, News. Nowadays the consumer has an extraordinary amount of power because by using the internet , they can spread around stuff and also without people knowing who the person actually is. Ever since the rise of the internet , the music industry has  blown up tremendously , many artists have became popular threw expressing their talent online. Nowadays, everyone has the chance to become famous through Youtube. Also now you can stream you favourite songs on apps, such as Spotify, and also acquire digital downloads of them .These aspects are great and because of them life has become alot easier for the audience.The main reasons are:It is easy to access ; its cheaper ; its global and you can ...

Audience Effects Theory

BLUE PLANET II 1) Passive audience - The information from the media that has the same effect on everyone 2) Active audience - The information from the media that makes people interact with and  make              choices regardless the media they consume 3) Hypodermic needle theory - The audience takes in the intended message from the producer                  without disagreeing with anything. 4 )       INFORMATION/SURVEILLANCE      Blue planet - This fits information/surveillance because from watching the TV show you learn             new information and also their is close surveillance of the creatures of the sea.       IDENTITY:        Ball in the family - This fits identity because your lifestyle could be as devoted basketball also             ...

Reception Theory

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RECEPTION THEORY 1. Preferred reading of media text is the message that the producer wants to portray to the audience. 2. Oppositional reading is when the audience ignore the meaning the producer is trying to give and          instead using their beliefs and values come up with another meaning. 3. The audience will respond to the teenage character in this film in a negative way. This is because        in the trailer the teenagers are presented in a negative way connoting their aggressive and                    malicious  attitude. 4. A younger audience would reject this reading and construct an oppositional reading of the trailer        because the trailer is suggesting that  "all" young people are troublesome and aggressive, which is      false. The soft ,  kind young people would feel offended by this therefore changin...

October assessment learner response

MARK :17/25      GRADE:5 WWW -    This is a great start to Media and demonstrates you have learned a lot in the first half-                          term! You pick out conventions and the effects on audiences particularly well. EBI      -    Revise key terminology (e.g. Q1 - denote !) Also, medium close-up is acceptable for Q8                        but you then describe a medium shot. Make sure you get this right.                 -     For Q9 (8 mark) you need at least two extended paragraphs to reach the top level. Use                           specific examples from media products. ------------------------------------------------------------------------------------...