Vithusan Media GCSE

One Direction-History Industry 1) How were One Direction formed and how is this reflected in the music video for History? One Direction were formed in X Factor by Simon Cowell , this is reflected in the music video as the opening and first few seconds of the music video shows all 5 of 1D and Simon Cowell smiling about them. 2) What is vertical integration? Vertical integration is when a company owns or control each stage of production to reduce cost and improve efficiencies. 3) What is horizontal integration?   Horizontal integration is the process of company increasing production of goods or services at the same part of supply chain.  4) How has technological convergence changed the way audiences consume music videos? Technological convergence changed the way audiences consume music videos by now allowing people to watch them on devices such as smart phones , tablets, TV's and computers. 5) As a manufactured brand, what influence do Si...

Music Videos 1) What are the key conventions of music video? Key conventions of music videos typically feature movement - often fast paced wither in terms of actors, camerawork or editing.Many contain a performance element or narrative.Music videos can also feature visual effects and intertexuality  2) What is intertextuality? Intertextuality is when  one media text references another media text- through genre, conventions, mise-en-scene or specific cultural references  3)When did music videos first become a major part of the music industry? The music videos became a major part of the music industry in 1980s when the channel MTV based its format around the medium. 4)What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?   In 1981, MTV is launched as a platform for music videos and the first music channel on television.In the 1980s and 1990s big budgets were spent on producin...