Advertising key conventions
Conventions -Pictures of the product (MacDonalds) to remind us of the type of product it is.The image also reinforces the word "lovin" as the fries are placed so they look like a heart. - The Logo is bright and placed in the top left of the print advert.The 'M' relates to the sound the audience might do after eating one of their products , "Mmm" because of how extraordinary it tastes. -The Slogan is coloured white which really stands out in the red background.The whole phrase " i'm lovin' it " reinforces the idea that MacDonalds wants the audience to love their products. -The Background is features the heavy use of red with a tint of black on the edges. It is bright and eye-catching with connotation of love.This then makes the audience think the place is quite romantic . -The Colour Scheme is red and yellow - recognisable from the products of MacDonalds , which creates a brand identity. The USP of Macdonald...