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Showing posts from September, 2019

Coursework : Preliminary exercise ( Planning)

Statement of Intent (100 words) I plan to make a 30 second advert for         . I will add fast pace editing to create tension and the sensation of rush. Low , high and normal angle camera shots will make the adv visually exciting and making the "awesomeness" of the brand stand out while also showing the importance of the being 'late to class' narrative. I will make the normal representation of young people ; careless, unorganised , always late , sporty. I will make my character be rushing to class right after playing some sort of sort  therefore out of breath and not able to run at full speed.

Summer Project 2019

Summer Project Nike:Nothing beats a Londoner Narrative:The ad reinforces how strong Londoners are when it comes to sports and physical activites. Audience:The advert is mainly targetted for young teens who are athletic or into sport . Representations:There is a representation of a lot of middle class people which shows that by wearing Nike anyone can become powerful.The use of a girl boxer subverts sterotypes because boxing is mainly prioritised to men .The really young child riding a horse shows that age doesn't effect how athletic you are or want to be . Publix:Graduation Narrative: A father is telling the story of how his son grew up both failing and succeeding yet not giving up. Audience : The ad is targeted towards parents to show that you should never give up on your children and that their support is what'll help them grow .It is also arguably targetted towards children to show that you should never give up and always try. Representations: There is a bla...